28 February 2010
Oops, I have made the Queen's face about two inches too big on either side... But I'm guessing you can tell who the portrait's meant to be? For my third set, I am going to recreate a British home; bad wallpaper, teapots, patriotism i.e. pictures of the Royals, and general British memoribilia. Unsure how this will turn out, or if the outcome will work but watch this space.
27 February 2010
This is my second set mock up. I was told my first one needed more of a context, so in this one I've decided to use an old photograph of Carnaby Street from 1966 as the backdrop. The hanging 'Ted Baker News' sign is reminiscent of the 'Carnaby News' newspaper from that time - this conjoins it with the modern era. Here, the quintessential London businessman do not look out of place in the slightest, the desaturation of these characters helps the viewer to focus in on the brightly coloured man in the purple suit - making him the focal point. The contrast in size also helps to aid this, also the contrast of numbers - 4 men to 1.
The use of lace is meant to represent a feeling of regality, high quality and a sense of delicateness. The man on the right is dressed in Ted Baker's infamous colour scheme - this is an attempt to grab the attention of prospective shoppers.
If this were to go in a real shop window, store managers could put clothing lines inbetween the "crowd" of grey impartial suits and the "focal" model on the other side, promoting the idea that they are also standing out from the crowd.
The tag-line could be placed in many ways; in this image it's printed onto the window, but ideally I would use something to make it more dynamic, such as using neon lights to grab the casual passerby's attention. The use of a carnivalesque font creates a feeling of the circus - that there is something interesting to see, furthermore Ted Baker is renowned for this type of quirkyness.
For this mock up I wanted to emphasise the scale of the focal point to the crowd, thus I used the box in a portrait format rather than landscape to allow for the positioning of mannequins in the window.
21 February 2010
This is my first window mock up. It's pretty much an exact prototype of my plan - just minus the digital media screen. The figures have been pasted onto foam board and cut out. I'm quite fond of the hanging bowler hats and umbrellas, and the entire scene is quintessentially British and quaint - reminiscent of Ted Baker's 21st Anniversary celebratory Tea party.
16 February 2010
15 February 2010
We've been asked to do a live brief and for this I have chosen to do a shop window campaign for the brand Ted Baker. I've been looking at quintessential British-ness, here I have drawn the royal Princes, Charles and Harry. The third drawing is a depiction of your average London commuter - complete with suits, bowler hats and umbrellas.